This spring, PUMA is launching their new RS-0 sneaker – which is a reboot of their classic ’80s Running System (RS) line – with some help from SEGA icon Sonic the Hedgehog.

This collaboration brings the Sonic franchise into the realm of exclusive sport lifestyle footwear, using Sonic’s vibrant world and character as inspiration. The influence is clear in this first preview, with Sonic’s eye-catching combination of blue, red, green, and yellow enveloping the shoe.

A teaser video of the collab was premiered during a Sonic the Hedgehog panel at SXSW in Texas, check out the full clip below.

Additional info surrounding the PUMA x SEGA RS-0 Sonic is set to be revealed over the coming weeks, stay tuned.

With the adidas x Dragon Ball collab getting everyone’s attention, do you see more brands looking to iconic animated characters for future collabs? Let us know in the comments below.

Here’s what a Nike x Dragon Ball collaboration could look like.

Words by Brian Farmer
Managing Editor

Brian Farmer is Highsnobiety's Managing Editor and is based in New York City.