This spring, PUMA is launching their new RS-0 sneaker – which is a reboot of their classic '80s Running System (RS) line – with some help from SEGA icon Sonic the Hedgehog.

This collaboration brings the Sonic franchise into the realm of exclusive sport lifestyle footwear, using Sonic's vibrant world and character as inspiration. The influence is clear in this first preview, with Sonic's eye-catching combination of blue, red, green, and yellow enveloping the shoe.

A teaser video of the collab was premiered during a Sonic the Hedgehog panel at SXSW in Texas, check out the full clip below.

Additional info surrounding the PUMA x SEGA RS-0 Sonic is set to be revealed over the coming weeks, stay tuned.

With the adidas x Dragon Ball collab getting everyone's attention, do you see more brands looking to iconic animated characters for future collabs? Let us know in the comments below.

Here's what a Nike x Dragon Ball collaboration could look like.

What To Read Next

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.