From the ground up

Lines amassed last Friday as fans waited in the frigid cold to meet Gucci Mane face-to-face at Reebok’s Union Square store, and the event was a lituation to say the least.

The meet and greet was held to celebrate the Workout Plus franchise as well as to christen Guwop’s induction to the Reebok Classic family.

A few lucky fans were also blessed with free swag like signed copies of his autobiography and co-branded tote bags. Legendary sneaker customizer Dan Gamache of Mache Customs was also on hand to put his own touch on the Workout Plus and even ended up gifting a pair to Gucci himself.

Attendees got their photo taken with Guwop and were also treated with a decked out photobooth resembling a custom issue of Highsnobiety magazine.

Check out the video and photos above to see everything that went down.

Words by Daniel So
Branded Content Editor

Not always there when you call, but I'm always online.

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