What’s Gucci, you ask? Well, Rihanna is doing very Gucci, indeed. The fashion iconoclast and global megastar stepped out in a head-to-toe Gucci look at Coachella this past weekend. Rihanna didn’t even perform at the festival, but yet she somehow still managed to eclipse everyone else on the festival line-up with just one fire 'fit.
After all, this is the woman who can walk on grates in six-inch heels like she’s wearing a pair of Air Prestos and who single-handedly made the wine glass into the must-have accessory of 2016.
In true Rihanna fashion, she decided she wanted to enjoy Coachella's festivities incognito, so she logically opted to wear a rhinestone-covered body stocking, “phresh off the runway” from Alessandro Michele’s Gucci Fall 2017 collection.
To finish off her "discrete" disguise, Rihanna chose a pair of bedazzled Gucci stunnaz, and a Gucci tank top with "Common sense is not common" written on the front in pen ink. The Gucci tank top features the brand’s throwback logo emblazoned with scrawled handwritten slogans by Spanish-born artist Coco Cápitan, and was also unveiled at the brand's FW17 show a while back in Milan.
The Badgal’s festival gear also featured some obligatory denim cutoffs (she was at Coachella, after all) along with a pair of Fenty x Puma platforms. Check out her look in even more detail below.
None of these Gucci pieces are currently available to us mere mortals, and somehow we don’t see RiRi raiding Barneys before a very Gucci trip to Palm Springs either. After all, this is Rihanna. Brands literally flock to her, especially after she was recently named the most marketable celebrity in the world, according to data from The NPD Group.
Only Rihanna could pull of this $8480 Gucci look, and I am firmly of the sound opinion that this impeccable get-up is everything. I mean, just look at the way the “Unapologetic” songstress glitters under the bright gaze of a camera flash as she poses for her Insta shot. And it doesn’t stop there. Rihanna then moves to pair the glitter-soaked balaclava with the Gucci bodysuit, and well, like everyone else, we are slain.
So, who is actually responsible for orchestrating this feat of sartorial alchemy on behalf of our beloved Bajan beauty? While Gucci’s press office remain tight-lipped about who approached who, we can most probably credit Rihanna’s stylist extraordinaire Mel Ottenberg for realizing this artistic vision.
Ottenberg, who is also Fashion Director of ultra-trendy Berlin-based tome 032c, has co-ordinated some of Rihanna’s most iconic looks including the giant pizza dress at the Met Ball, her basically totally-naked-sheer-dress at the CFDA Awards as well as her infamous Oscar the Grouch look at the Billboard Music Awards.
However this magic happened, Rihanna slaughtered Coachella in style and here’s how the Twittersphere reacted (and imploded) at the sight of Rihanna’s casual festival 'fit.
Gucci’s crystalized bodysuit was easily one of the most standout and most re-grammed outfits from the storied Italian fashion house's fall 2017 assortment. And now, the look will enjoy its place in fashion history, all thanks to the blessed Rihanna wearing it at a music festival in the desert of all places.
Here’s hoping BadGalRiri comes through with yet another jaw-dropping ensemble at Coachella Weekend Two.
Rihanna wasn’t the only one to don Gucci at Coachella, either. A$AP Rocky took the stage in a pair of killer Gucci goggles.
Want more Coachella inspo? Here's our street style set from the festival.