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Known for its iconic design and ever-minimal choice of high-end materials and color palettes, Rolex is for many around the world, the very epitome of luxury.

Following on from this rework of the iconic Rolex Daytona, and Paul Newman’s model selling for a record $17.8 million, jewelry artisan Third Eye Assembly has created what he is dubbing the world’s first-ever weed-themed Rolex. Check out his Instagram account below.

Yo he put weed on a Rollie

A post shared by Buddy Austin (@thirdeyeassembly) on

Modeled around a Rolex Oyster Perpetual Milgauss, the “Cannabis” iteration was realized after a painstaking 150 hours of work, with each leaf having been engraved by hand. Unfortunately for those of you who might have been interested in splurging on this once-in-a-lifetime custom, the watch is said to have already been privately sold for a handsome $30,000.

For more major watch news, a Supreme x Rolex could be happening next year. Check it out here.

Words by Adam Mark
Weekend Editor

Adam is Highsnobiety’s Weekend Editor and splits his time between overseeing all weekend content and studying Economic and Social Communication at Berlin’s University of the Arts.

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