Rolls-Royce has finally lifted the veil on its anticipated SUV, the Cullinan. Teased for the better part of three years, the British manufacturer showed off the car today via live stream and released images and further details shortly after.

The Cullinan is named after the largest diamond ever discovered which now resides in the British Crown Jewels, while the car is the second new Rolls-Royce to sit on the all-new aluminium "Architecture of Luxury," after the Phantom VIII

Under the hood you'll find a 6.75 liter twin-turbo V12 engine delivering 563bhp/420kW and 850Nm/627lb ft of torque to the all-new all-wheel drive, all-wheel steer system.

The Cullinan is the first “three-box” car in the SUV sector, meaning the rear partition wall creates a distinct environment for passengers, separated from the luggage compartment. Of course a suite of bespoke features were developed specifically for the many various lifestyles of future owners, including the Viewing Suite and the Recreation Module.

As the above photos show, the car was tested in a variety of environments to deliver on Rolls-Royce's promise of a “magic carpet ride” on and off road. A single function, aptly called an "everywhere" button, unleashes the full range of the car’s off-road capability.

Torsten Müller-Ötvös, Rolls-Royce's Chief Executive Officer, had the following to say about the Cullinan: "It is incomparable and dramatically evolves the parameters of super-luxury travel, translating Rolls-Royce’s ethos of 'Effortlessness' into physical capability, anywhere in the world. Cullinan will simply take the world in its stride."

Look for the Cullinan to go on sale at the end of 2018 with prices starting around $325,000. The bespoke features and customization options will naturally raise the cost closer to an eye-watering half a million dollars.

Find out more over at

What To Read Next

  • Image on Highsnobiety

    Zooming in on Louis Vuitton's First Runway Show Without Virgil

  • Image on Highsnobiety

    Debunking Fragrance in Skincare Myths With Dr. Z

  • Image on Highsnobiety

    Unpacking The Ordinary's “Skinification of Hair”

  • Image on Highsnobiety

    Therabody's TheraFace Is a Mini Massage Gun for Better Skin

  • Image on Highsnobiety

    Bored Ape NFTs Have Entered the Beauty Chat

  • Image on Highsnobiety

    Bobbi Brown & Jones Road Made an Expletive-Inducing Foundation

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.