Rolls-Royce has finally lifted the veil on its anticipated SUV, the Cullinan. Teased for the better part of three years, the British manufacturer showed off the car today via live stream and released images and further details shortly after.

The Cullinan is named after the largest diamond ever discovered which now resides in the British Crown Jewels, while the car is the second new Rolls-Royce to sit on the all-new aluminium "Architecture of Luxury," after the Phantom VIII

Under the hood you'll find a 6.75 liter twin-turbo V12 engine delivering 563bhp/420kW and 850Nm/627lb ft of torque to the all-new all-wheel drive, all-wheel steer system.

The Cullinan is the first “three-box” car in the SUV sector, meaning the rear partition wall creates a distinct environment for passengers, separated from the luggage compartment. Of course a suite of bespoke features were developed specifically for the many various lifestyles of future owners, including the Viewing Suite and the Recreation Module.

As the above photos show, the car was tested in a variety of environments to deliver on Rolls-Royce's promise of a “magic carpet ride” on and off road. A single function, aptly called an "everywhere" button, unleashes the full range of the car’s off-road capability.

Torsten Müller-Ötvös, Rolls-Royce's Chief Executive Officer, had the following to say about the Cullinan: "It is incomparable and dramatically evolves the parameters of super-luxury travel, translating Rolls-Royce’s ethos of 'Effortlessness' into physical capability, anywhere in the world. Cullinan will simply take the world in its stride."

Look for the Cullinan to go on sale at the end of 2018 with prices starting around $325,000. The bespoke features and customization options will naturally raise the cost closer to an eye-watering half a million dollars.

Find out more over at Rolls-Royce.com.