No matter the season, Rome Fortune is always in the mood to groove. His latest single “Ethan Hawke” could not have arrived at a better time as the end of summer begins to set in. Today, we’re premiering the accompanying visual which depicts the concept of being comfortable in your own skin.
“Not saying that insecurities aren’t present in any of the cast, but everyone marches to the beat of their own drum even my children who provide some ill cameos,” he explained over email. “I wanted the video to possess the duality of me as a person – a funky ass dude that’s still Atlanta to his core.”
“Ethan Hawke” will be featured on his forthcoming album, FREEktales, due out on October 11. This track follows “Pace” which Rome Fortune premiered with Highsnobiety back in March. Scroll down for our short interview with him about the track and find out what else he currently has in the works.
Are you a fan of Ethan Hawke’s work? Of all people, why name a track after him?
Ethan Hawke is a great actor, but I named the track after him as a snarky semi political nod. In the rhyme scheme where I mention him, it’s an unexpected point of reference to say I step in any bar and get treated like a middle aged white man. That’s some real good treatment right there.
Can you elaborate on the inspiration behind the song “Ethan Hawke”?
Conceptually, it’s about having supreme confidence anywhere you step foot. That real “I don’t care what you heard or think about me” demeanor. Not the manufactured facade of confidence portrayed on social. Instrumentally, it’s a groove that I think is missing and should emerge. Everything sounds eerily similar right now.
Tell me about the process that went into making your next project. What has been going on in your life since Toro Y Rome dropped?
I came back to Atlanta after bouncing around the globe racking up on some experiences & got right to work. Life’s been extremely generous to me but overall the world is in a heavy state right now. Making a personal project that isn’t too self important, highly danceable and fun was the goal. That’s definitely been accomplished.
My whole thing right now is just fun and funky. That hood funk. Talk some real shit that’s still gone make people feel good when they hit play no matter the gravity of the topic I speak on.
On a personal and professional level, how have you evolved since you started making music?
Like I mentioned before, the main thing is not taking myself too serious. So many musicians have this pretentiousness that I never want to see in myself. A good friend told me to just keep my side of the street clean. That’s what I’m doing. Making things that I enjoy and whatever extra comes from it is a luxury. I’m able to get paid well from simply existing and doing what comes natural to me.
What are you hoping to accomplish as an artist?
As long as someone is able to connect with the stuff I’m putting out that’s an accomplishment to me. Expect me on some TV & movie screens. Expect to shake your ass and smile when you hear the new music. Expect me to live out this short existence with a smile on.
On this week’s episode of The Dropcast, we are joined by jeweler Greg Yuna, where he talks about getting his start working with guys like Floyd Mayweather, and his Instagram, which is an endless flex of fire pendants inspired by everything from KAWS’ Companion, Versace’s medusa head, and Nipsey Hussle. Listen below.