RTFKT & Nike’s Hoodie Sets the Tone for AR Drip
After unveiling Nike's Dunk NFTs, aka Nike's Crytokicks, RTFKT is ready to drop more metaverse-style drip — or I should say "AR Drip," as the virtual sneaker brand puts it.
On Twitter — which has become one of the prime sources for NFT chatter — RTFKT debuted first looks at its collaborative AR Genesis hoodie with Nike, which looks like a black hoodie with simple graphics to IRL humans.
But, for NFT heads, they already know the RTFKT x Nike hoodie comes with a couple of tricks up its sleeve.
The RTFKT x Nike AR Genesis hoodie will release as both a Clone Wearable and Forgeable Physical piece. For the humans disconnected from metaverse and NFT business, this simply means the collaborative hoodie will drop for your digital RTFKT avatar, or Clone, and for your IRL self.
Also, if you look closely at the hoodie, you'll notice target markers on the sleeves and a QR code beside RTFKT and Nike's logos on the front.
Per RTFKT, the target tracks the hoodie's AR (augmented reality) experience, while the QR will "trigger" the hoodie's AR and track the 3D movement of the garment.
"This Genesis Hoodie is a new way to think of IRL clothes for us," Benoit Pagotto, one of RTFKT's founders, states in a tweet. "[I] can't wait to release it; it's been years we dream of combining AR and clothes, getting you all ready early for the year we'll all be wearing AR."
RTFKT has already solidified itself as one of the "heavy-weights of the digital fashion space" — as Highsnobiety's Isabelle Hore-Thorburn dubs it — having racked up game-changing NFT fashion collabs with The Fabricant and Ev Bravado's WHO DECIDES WAR.
With Nike's current involvement, things are only going up for RTFKT and its digital fashion status. While Nike continues to handle IRL L's for its physical pieces, RTFKT will take care of the virtual L's with their collaborative merch, starting with the buzzy soon-come hoodie.
