SNS Certainly Knows How to Handle a New Balance 991
Brand: Sneakersnstuff x New Balance
Model: 991
Release Date: February 26
Price: $259
Buy: Online at SNS
Editor's Notes: Since its founding in 1999, in the back street of Södermalm, Stockholm, Sneakersnstuff (SNS) has grown to become a center point of global sneaker culture.
As well as its efforts in the footwear industry, it's gone on to become a key name in streetwear through its in-house collections and carefully curated retail experience over the years.
During its formative years, New Balance's sneakers played a crucial role in building SNS' global reputation, providing the opportunity for co-founders Erik and Peter to put their stamp on the scene in a big way.
It all started in 2005 when the duo paid a visit to the famous NB factory in Flimby, United Kingdom. As their time on the visit drew to a close, Erk and Peter were allotted 10 minutes to design their inaugural New Balance 577 collaboration; each colorway was released in 96 pairs and sold out in seconds.
The "Round One" pack served as a pivotal moment for SNS, a moment that is honored and celebrated with their first collaborative New Balances of 2022.
To relive this moment 17 years later, the Sneakersnstuff team has revived these two iconic colorways, this time around ditching the 577 in place of the globally-adored 991.
Each pair is a testament to the 40 years of high-quality craftsmanship that has called the Flimby factory home, dressed in premium leather and pigskin suede.
Just like the original pairs, Erik's matches yellow, blue, and white, while Peter's is a marriage of dark navy, white, and grey.
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