Get the Indigo Badge In
You can tell a lot about a Stone Island garment based on the embroidered badge buttoned down to its left sleeve.
Is there green thread lining the rectangle-shaped badge? Then that’ll be from before the turn of the millennium. All dyed a single hue? That’s a badge from Stone Island’s camouflage-themed Ghost line. Got a laurel wreath embroidered into the middle? Then you’re looking at a 30th anniversary collector's item.
The badge almost acts as a secret language, a code understood only by those in the know. And with the launch of Stone Island’s Denim Research line, that language has expanded its vocabulary.
Denim Research is an all-new division of Stone Island gear, arriving with its own distinct badge.
To match the indigo-dyed denim it’s attached to, each item from Stone Island Denim Research comes with an indigo-colored badge. All the embroidery that is yellow on Stone Island’s classic compass patch is rendered dark indigo blue, ultimately making for a more subtle piece of branding.
Stone Island headed to Japan to launch this new diffusion line, a country renowned for its obsessive denim craft. There, in its Tokyo Aoyama store, you’ll find Stone Island’s boxy-fitting jacket of 13.5oz denim with a four-thread twill weave for added strength and loose-fitting jeans in raw selvedge denim.
Look closely at the materials, and you’ll find some of Stone Island’s typical technical trickery. The luxury sportswear label has utilized its “Polypropylene Denim,” for instance, previously used in a one-off line from 2016 to make denim more lightweight, hard-wearing, and water-resistant.
But before you start booking flights to Japan to get your hands on these techy denim experiments, note that the Stone Island Denim Research line is getting a worldwide release via the brand's website on October 16.
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