Style
Where the runway meets the street
Lacoste

Brand: Lacoste x Supreme

Season: SS18

Key Pieces: The iconic Lacoste polo shirt is reworked in a luxe velour getup and comes with matching velour track pants, a velour half-zip track top, and a velour bucket hat.

Release Date: April 20 at 11 a.m. EST

Buy: Lacoste (EU)

Editor’s Notes: Lacoste and Supreme are teaming up once again on a velour-infused Spring 2018 collection. The co-branded line includes a number of velour track tops, varsity jackets, bags, and hats, as well as a velour reworking of the French brand’s iconic polo shirt.

As is customary, the collection was available in-store at Supreme’s NY, Brooklyn, LA, London, and Paris locations at 11 a.m. local time as well as on Supreme’s web store at 11 a.m. GMT and EST on April 19. Japanese Supreme locations and the web store will see an April 21 release.

In addition, Lacoste’s e-stores in Europe and the United States will also be carrying the collection. The Lacoste e-store drop will go down today, on April 20, while availability through Lacoste Asia’s e-shop begins April 21.

This is one of the rare occasions that a brand collaborating with Supreme has released stock either in its own stores or online, as we saw with last week’s insane RIMOWA drop.

Last Saturday, RIMOWA hosted an in-store release across some of its stores worldwide and the London drop was shut down by police as it got out of hand.

This could be why Lacoste chose to release the collection as an online-only exclusive. However, it will be interesting to see if Lacoste’s servers will be able to handle the influx of new customers, which could crash the site.

What do you think of the news? Will you try cop at Lacoste? Let us know in the comments below.

In other Supreme news, check out the full collection dropping on Thursday here.

My mum says I won’t win a Pulitzer writing about Supreme. She’s wrong.

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