As '47 has grown to become the premium sports lifestyle behemoth it is today, they continue to celebrate the story of its humble 70-year history with this final installment of its three-part animated series. In this final chapter, we learn that '47 co-founder Arthur D'Angelo has in fact never missed a Red Sox game between 1947 through 2004. His dedication went far beyond a normal fan because even if D'Angelo had a wedding or funeral to attend, he still found a way to make it to each game, thus earning him the nickname "Mayor of Fenway Park" among locals.
They go on to explain that the lead up to the 2004 World Series was a pivotal moment for both fans and '47 alike. After losing the first three games of the American League Championship to the Yankees, the Red Sox make an unlikely comeback to sweep the series, and the next three weeks promised to be the greatest three weeks as a Red Sox fan that the D'Angelos had ever been through. With the Red Sox winning the Series, demand for club merchandise went through the roof and this eventually helped shape the company to what it is today.