Double Tap to Zoom

After filing for bankruptcy last year and closing all of its stores earlier this summer, Toys “R” Us is poised for a comeback, as owners of the company's remaining assets are planning to restart the business, reports The Wall Street Journal.

The company's Babies "R" Us brand is reportedly going to be revived as well, which was disclosed in a court filing on Monday. Now, the goal is to "create new, domestic, retail operating businesses," as well as to "expand its international presence and further develop its private brands business."

The company had planned to auction off the rights to its name, but the owners reversed their decision by canceling the auction, after speaking to other controlling parties, and decided that the brand was too valuable to give up. According to WSJ, "the absence of Toys ‘R’ Us has also left an $11 billion hole in the toy industry."

Additional details of how and when Toys “R” Us would be brought back to life were not disclosed, but for the full story, head on over to The Wall Street Journal.

Up next, Kanye West wants everyone to leave Elon Musk alone.

We Recommend
  • Nike's Funkiest Hiking Boot Gets a Thirst-Quenching Revival
  • The Fashion-ification of a Forgotten Texan Workwear Brand
  • When the Skate Brand Serves Surprisingly Sophisticated Statement Outerwear
  • SAILORR Is Bringing R&B Into the Future
  • Trust a Skate Brand To Make a Workwear Hoodie This Fucking Awesome
What To Read Next
  • adidas Made the Chillest Hiking Shoe of all Time
  • Vans’ Bejeweled Skate Shoe Is a Delicious Marshmallow-Flavored Gem
  • It Took 200 Years for Clarks To Get This Good
  • The Luxurious Revival of a Great Low-Rise Jordan Sneaker
  • The Secret to Making Nike Air Force 1s This Crisp & Clean? Ja Morant
  • From ASICS to Nike, the Seven Best Sneakers to Cop Right Now