air jordan 1 jordan brand union
Union / Jordan Brand

Brand: Union x Jordan Brand

Model: Air Jordan 1

Key Features: Leather upper, exposed stitching, dual-colored laces, Union tagging.

Release Date: November 24 (European Release)

Price: $190

Buy: Soto, Slam Jam, END. Clothing, Sneakersnstuff, Foot District

Editor’s Notes: After its initial release on November 17, the Union x Air Jordan 1 is dropping again today, this time in Europe.

Coming in “Black Toe” and “Storm Blue” color schemes, the leather 1s are highlighted by exposed stitching and dual-colored — or two sets of — laces. A Union LA tag is present on the side of each pair. Up until recently, this was all we had on the Union x Air Jordan 1.

Gibbs then revealed that the collaboration references the late '80s and early '90s. “The Jordan stuff I wear now is like if I go to a vintage market and I find some really old stuff that’s kind of patinaed or weathered in,” he says. “To me, the vintage nature of it allows you to kind of wear it outside of its intended purpose.”

In addition to fusing together two classic Air Jordan 1 colorways, the sneakers also celebrate DIY culture and vintage hunting, as mentioned by Gibbs.

Alongside the footwear, the Union x Jordan Brand collab features a selection of apparel, including T-shirts, sweatshirts, and pants, all washed and distressed to adhere to the era referenced in the project.

“One of the things we worked on was the drape,” Gibbs adds. “I’ve learned from buying and selling a lot of high fashion that once you get through your normal silhouette of a T-shirt and a jean — garments that everybody can kind of do — there is really a lot of attention placed on how garments fall on the body.”

To celebrate the first drop of the sneaker on November 17, Union LA and Nike Air Jordan held a wild launch party in a warehouse in Koreatown.

The massive space featured installations that included co-branded apparel and the sneakers encased in an orb of ice. To top it off, raffle winners were met by Union LA owner Chris Gibbs as they picked up their kicks. Browse images of the event below.

Previously, in a marketing stunt set for the record books, Union took to the Rose Bowl flea market to secretly release its forthcoming collaboration. Hidden behind a rather questionable booth, and fronted by a vendor whose laissez-faire approach did everything but assure passing sneakerheads, the stunt confirmed the collaboration.

Next to the anticipated collaboration, the booth was selling real vintage Nike and Jordan apparel... but nobody believed it. Enjoy the video below, and scoff as aficionados try their best to prove their dwindling sneaker knowledge.

Also this week, the full retailer list for the adidas YEEZY Boost 700 “Mauve” can be found here.

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