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Union / Jordan Brand
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Union / Jordan Brand
Union / Jordan Brand
Union / Jordan Brand
Union / Jordan Brand
Union / Jordan Brand
Union / Jordan Brand
Union / Jordan Brand
Union / Jordan Brand
Union / Jordan Brand

Brand: Union x Jordan Brand

Model: Air Jordan 1

Key Features: Leather upper, exposed stitching, dual-colored laces, Union tagging.

Release Date: November 17

Price: TBC

Buy: TBC

Editor’s Notes: Following our first look at the now-confirmed Jordan Brand collaboration from Chris Gibbs and Union, official images have surfaced online further showcasing the two colorways of the Air Jordan 1.

Pictured in “Black Toe” and “Storm Blue” schemes, the leather 1s are highlighted by exposed stitching and dual-colored — or two sets of — laces. A Union LA tag is present on the side of each pair. Up until recently, this was all we had on the Union x Air Jordan 1.

Gibbs has then revealed that the collaboration references the late ’80s and early ’90s. “The Jordan stuff I wear now is like if I go to a vintage market and I find some really old stuff that’s kind of patinaed or weathered in,” he says. “To me, the vintage nature of it allows you to kind of wear it outside of its intended purpose.”

In addition to fusing together two classic Air Jordan 1 colorways, the sneakers also celebrate DIY culture and vintage hunting, as mentioned by Gibbs.

Alongside the footwear, the Union x Jordan Brand collab features a selection of apparel, including T-shirts, sweatshirts, and pants, all washed and distressed to adhere to the era referenced in the project.

“One of the things we worked on was the drape,” Gibbs adds. “I’ve learned from buying and selling a lot of high fashion that once you get through your normal silhouette of a T-shirt and a jean — garments that everybody can kind of do — there is really a lot of attention placed on how garments fall on the body.”

Now, in a marketing stunt set for the record books, Union took to the Rose Bowl flea market to secretly release its forthcoming collaboration. Hidden behind a rather questionable booth, and fronted by a vendor whose laissez faire approach did everything but assure passing sneakerheads, the collaboration can now be confirmed . Next to the anticipated collaboration, the booth was selling real vintage Nike and Jordan apparel… but nobody believed it. Enjoy the video below, and scoff as aficionados try their best to prove their dwindling sneaker knowledge.

The collaboration’s official release has been confirmed for November 17.

Also this week, the full retailer list for the adidas YEEZY Boost 700 “Mauve” can be found here.

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