Virgil Abloh is on the cover of The Business of Fashion‘s annual "#BoF500" print edition, and the esteemed designer aims to make the most of 2018 with another standout collaboration, this time with premier French fine winery Moët & Chandon.
Since Moët & Chandon is a member of the LVMH – and Virgil Abloh is the current artistic director of menswear at Louis Vuitton, which is also under the luxury LVMH branch – the collaboration seemed to be inevitable.
In the teaser image Abloh published on Instagram, the collab emphasizes a custom-designed bottle of Moët’s Nectar Imperial Rosé, which is currently the best selling rosé champagne in the U.S. This marks as Abloh's first-ever liquor brand collaboration and it features the designer's signature aesthetic such as his trademark quotation marks. Elements like "Do Not Drop" are highlighted on the bottle along with the disctinct "c/o" branding.
Additionally, in Virgil Abloh's teaser image, behind the bottle is its packaging, consisting of a simple white box that also features the words “For Display Only” prominently. Beginning October, Abloh will unveil a limited number of 3L jeroboam bottles that will be exclusive for friends and family, along with 750ml "ready-to-wear" bottles that will available in select cities and nationwide via Clos19.
Pricing for the 750ml bottle is listed at $59.99 USD and can be purchased by clicking the bar below, starting October 1.