Following yesterday's 15 best sneakers at WHITE Milano SS17 coverage, we bring you 15 brands from the trade fair worth watching out for during the coming year. Long-term favorites feature alongside exciting fresh talent predicted to bring the heat this upcoming season.
Our gallery above features (in order) SANKUANZ, C2H4 Los Angeles, The Incorporated, Necessity Sense, ZDDZ, Grind London, The Last Conspiracy, Black Rabbit, Maharishi, Nilmance, Robot Eyewear, Norse Projects, OOF, Pronounce and GCDS (worn below by Sita Abellán).
Despite the season, color palettes were relatively muted; bright yellow being the exception, we saw a lot of monochromes, pastels and earthy hues. Military patterns, embroidery and patch detailing featured sparingly - instead, designer emphasis was placed on cuts and fabrics.
We were at LCM SS17 before WHITE Milano, here’s what London’s fashion crowd wore.