ACRONYM's Errolson Hugh is very much a part of the Highsnobiety family. The designer’s knowledge and love for technical materials and innovative cuts are unrivaled and this passion has made its way into ACRONYM's functional apparel, inspiring a stalwart fanbase. For the first time in history, ACRONYM will be slightly expanding, tapping into new categories. We’re excited.
ACRONYM has come to define modern streetwear's obsession with techwear. Consistently striving towards innovation, the German brand merges utility, style, and technology to create ultra-advanced menswear. The brand was founded in 1999 by the design duo Errolson Hugh and Michaela Sachenbacher. The team took their extensive experience in product design and dedication to technical innovation and applied it to ACRONYM's apparel. This is apparent in the brand's ever-evolving J1-A jacket. The popular jacket includes modular patented features like the jacketsling, the gravity pocket, and the sound forelock. This gives the wearer the ability to carry the jacket with an attached sling, hold smart devices, and magnetically secure your earbuds on the go, respectively. Driven by an uncompromising focus on product-function, the brand works heavily with sportswear and military technology. This product-first approach ensures the item from each collection is of the highest quality. Their utilitarian yet optimistic approach to fashion has helped the menswear brand earn an ardent international following. Across ACRONYM, you will find minimal and highly durable multipurpose apparel capable of protecting wearers from the elements. The label utilizes optimized fabrics like high-density water-resistant cotton, GORE-TEX® Pro, and, industrial-spec micro twill provide wearers with breathability, movement, water resistance, and comfort.