STORY mfg.

STORY mfg. believes that fashion is one of the most potent forms of activism. Founded in 2013 by the husband and wife duo Saeed and Katy Al-Rubeyi, the U.K.-based brand was born out of a desire to take a more authentic, fulfilling, and kind approach to fashion.

The team is dedicated to lowering the climate impact of its clothes — and improving the lives of people who make them. The brand's commitment to sustainability informs both its manufacturing and design processes: STORY mfg. uses natural dyes and natural biodegradable materials in their apparel, while the production process itself is completed by hand, with the brand ethically employing over a hundred tailors, dyers, weavers, and embroiderers.

In this pursuit towards sustainable fashion, there is never a trade-off in quality or aesthetics. With a focus on loose-fit genderless streetwear, STORY mfg. hits in the strange intersection between BODE-style handmade high fashion craft, Online Ceramic’s streetwear dead-head prints, and something your grandmother would have made you if she was a die-hard hippy. The result is a product that simultaneously transcends trends yet feels of-the-moment.