HQLondon, UK
FounderMatthew Dainty and Ben Cottrell

Founded by visionaries Matthew Dainty and Ben Cottrell, Cottweiler is a concept-driven, progressive high-fashion label that blends traditional streetwear looks with couture stylings and craftsmanship. Their collections are often monochrome and draw from contemporary luxury, but so often have unexpected twists that are minimalistic, functional, high-tech, and boundary-pushing. Their presentations and runways are all driven by a mixture of heritage and future-facing ideals, and are must-see wherever they show. The London-based label combines sportswear and tailoring unlike any others, and have rightfully received attention from the likes of Nike and Reebok for special collaborations. When have Cottweiler and Reebok collaborated? Cottweiler and Reebok first collaborated at Pitti Uomo in January 2017, coming up with quilted jackets, knitwear, athletic outerwear. They combined forces again spring/summer 2018, adding UV protective layers and packable features to their silhouettes. Their second collaboration included hoodies, track pants, t-shirts, ponchos, shorts, footwear, and accessories. What is the Cottweiler brand best known for? As seen on the rapper Skepta, a tracksuit aficionado, the brand’s innovative work with tracksuits has perhaps given Cottweiler the most mainstream publicity. They’ve helped bring tracksuits back into the fold in contemporary fashion through choice tailoring and material selection, thereby elevating a classic piece of athleticwear into high-fashion. Aside from their tracksuits, however, the Cottweiler is known for their concept-driven collections, presentations, and shows—taking a narrow idea steeped in history and blowing it up into one cohesive vision for their clothing. Cottweiler Timeline 2010 — Founded by British designers Matthew Dainty and Ben Cottrell. The duo start gaining publicity through Tumblr, where they’d put together collections and post a handful of images onto the site. Like many other popular memes on Tumblr, the brand became known for embodying a specific aesthetic—a hyper futuristic, cold, almost dystopian style. 2013 — The brand does its first proper collection for AW13. 2015 — Debuts their collaboration with Nike, the Air Huarache Carnivore. The label’s presentation at London Collections: Men turns heads, earning rave reviews from critics and attracting the attention of Skepta and FKA Twigs. 2016 — Cottweiler puts on its first runway show at London’s 180 The Strand. 2017 — Dainty and Cottrell win the prestigious Woolmark Prize for upcoming designers. Collaborates with Reebok for the first time. 2019 — Becomes the first British brand to show at Seoul Fashion Week. Cottweiler Related Articles An Exclusive Look at the Reebok x Cottweiler Collaboration Why the Tracksuit is Making a Comeback Why Skepta is the Godfather of the Tracksuit Mafia 20 English Brands Every Highsnobiety Reader Should Know The Best Breakthrough Brand of 2015 Here Are the UK Designers That London’s Best Retailers Are Buying In Turbulent Times, London Designers Are Keeping Calm and Carrying On Will Hiking Gear Ever Be Cool? Cottweiler Thinks So