Cottweiler

Cottweiler

Information

Timeline

Founded

2010

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HQ

London, UK

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Founder

Matthew Dainty and Ben Cottrell

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What is the Cottweiler brand best known for?

As seen on the rapper Skepta, a tracksuit aficionado, the brand’s innovative work with tracksuits has perhaps given Cottweiler the most mainstream publicity. They’ve helped bring tracksuits back into the fold in contemporary fashion through choice tailoring and material selection, thereby elevating a classic piece of athleticwear into high-fashion. Aside from their tracksuits, however, the Cottweiler is known for their concept-driven collections, presentations, and shows—taking a narrow idea steeped in history and blowing it up into one cohesive vision for their clothing.

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When have Cottweiler and Reebok collaborated?

Cottweiler and Reebok first collaborated at Pitti Uomo in January 2017, coming up with quilted jackets, knitwear, athletic outerwear. They combined forces again spring/summer 2018, adding UV protective layers and packable features to their silhouettes. Their second collaboration included hoodies, track pants, t-shirts, ponchos, shorts, footwear, and accessories.

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2010

Founded by British designers Matthew Dainty and Ben Cottrell. The duo start gaining publicity through Tumblr, where they’d put together collections and post a handful of images onto the site. Like many other popular memes on Tumblr, the brand became known for embodying a specific aesthetic—a hyper futuristic, cold, almost dystopian style.

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2013

The brand does its first proper collection for AW13.

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2015

Debuts their collaboration with Nike, the Air Huarache Carnivore. The label’s presentation at London Collections: Men turns heads, earning rave reviews from critics and attracting the attention of Skepta and FKA Twigs.

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2016

Cottweiler puts on its first runway show at London’s 180 The Strand.

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2017

Dainty and Cottrell win the prestigious Woolmark Prize for upcoming designers. Collaborates with Reebok for the first time.

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2019

Becomes the first British brand to show at Seoul Fashion Week.

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