Patta
Patta
What is Patta?
Patta is a streetwear brand based in Amsterdam, known for its unique blend of street culture, music, and fashion. It has gained international recognition for its collaborations with major brands and designers.
When was Patta founded?
Patta was founded in 2004 by Edson Sabajo and Guillaume 'Gee' Schmidt. The brand started as a sneaker store and quickly expanded into a full-fledged streetwear label.
What makes Patta special?
Patta is celebrated for its authentic connection to street culture and its innovative designs. The brand often incorporates elements of Amsterdam’s diverse cultural scene, making each collection unique.
What are some iconic Patta pieces?
Patta is known for its graphic t-shirts, hoodies, and special edition sneakers that often feature bold designs and vibrant colors. Their pieces are considered staples in the streetwear community.
Where is Patta from?
Amsterdam, The Netherlands.
How did Patta get its name?
The brand name, Patta, is a nod to both Sabajo's and Schmidt's Surinamese nationality. 'Patta' is the slang term for "shoe", describing flip flops and similar footwear that is often worn by the locals in Suriname.
2004
Patta was founded in Amsterdam by Edson Sabajo and Guillaume 'Gee' Schmidt. Initially, Patta began as a sneaker boutique specializing in hard-to-find models and vintage sneakers.
2006
Due to the popularity of the unique sneakers and the burgeoning streetwear culture in Amsterdam, Patta expanded its range to include streetwear apparel.
2009
Patta collaborated with Nike for the first time, releasing the Patta x Nike Air Max 1 Premium QS. This collaboration put Patta on the global map and marked the beginning of its strong relationship with Nike.
2010
Patta temporarily closed its original location due to the end of their lease and later reopened in a new location in Amsterdam's Zeedijk neighborhood, a historically significant area known for its diverse culture.
2014
Celebrating its 10th anniversary, Patta collaborated with numerous brands throughout the year, including Stussy, Gumball 3000, and Kangaroos, further solidifying its status in the streetwear scene.
2016
Patta launched the Patta Running Team, a community initiative promoting running as a sport and a way of life, showing the brand's commitment to community and lifestyle beyond fashion.
2017
Expansion continued with the opening of a London store, Patta's first retail outlet outside of the Netherlands, enhancing its presence in the international fashion market.
2018
Patta teamed up with Nike again to release the Publicity collection, which was a big hit among fans of both brands.
2019
To further expand its international footprint, Patta opened a store in Milan, Italy, and also collaborated with Jordan Brand to release the Patta x Air Jordan 7, which was highly anticipated and well-received.
2021
Patta launched a special collaboration with Tommy Hilfiger, which was themed around celebrating African diaspora and culture, showcasing Patta's continuous effort to address and promote cultural diversity.
2022
Patta celebrated its 18th anniversary with various special releases and events, maintaining its cultural relevance and innovation in the streetwear industry.
2023
Patta x Tommy pays homage to NYC Hip-Hop.
Patta x Nike x Barcelona FC did a little something that moved the needle.
2024
Marshall & Patta celebrating sound system culture.
Patta x Nike is once again creating great shoes and apparel.
