Canadian denim label Naked & Famous have linked up with American designer Mark McNairy on a pair of jeans for his Billionaire Boys Club ‘Bee Line’ collection. N&F Founder Brandon Svarc tells the story as follows:

We’ve known Mark McNairy for a while now since he’s kinda like Capsule Show family like we are. His wife and daughter are rad as well and rock our jeans! So last year we were hanging out at our booth at the Capsule show in NYC, and Mark came up to us and said “Do you guys wanna make some jeans for the Bee Line by Mark McNairy brand?” We looked at each other and said “ok!”. We then sat with Mark on the floor of our booth showing him different fabric options and discussing potential details. Mark chose our WeirdGuy fit for the body and noted a couple key details that he wanted. Mark is a “no bullshiter” kind of guy so it took basically 10 minutes to hash out what he wanted. The result is a clean and simple jean in an easy denim weight for any season, with little fun details to make it special.

The N&F WeirdGuy fit jeans are made in Canada of 10oz Indigo Rope-Dyed Japanese Selvedge Denim with Honeycomb yellow rip-stop twill pocket bags, custom gold color Bee Line waistband button, a co-branded leather patch with artwork by cult underground Japanese artist Rockin Jelly Bean and N&F + Bee Line vintage style tafetta labelling.

We asked McNairy why he decided to a collabo with the guys from N&F. This was his response:


The jeans are limited to 150 pairs worldwide and will be available at the BBC Flagship Store (456 W Broadway, NYC) and other select retailers.

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