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Fast-fashion giant H&M celebrates 10 years of designer collaborations with a new book, aptly titled The First Ten Years. Spearheaded by Karl Lagerfeld’s one-off collection a decade ago, high-end fashion houses collaborating with more accessible retailers has since become the norm. The book includes never-before-seen imagery and contributions from each of its participating designers, along with the backstories behind the collaborative collections.

The First Ten Years is set to launch alongside the highly anticipated Alexander Wang x H&M collection on November 6 and will retail for €29.99 in a limited edition at select H&M locations. 25% of the sales price of each book will be donated to UNICEF.

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