Where the runway meets the street

For Spring/Summer 2016, Champion takes inspiration from ’90s Americana to create a collection that’s bathed in nostalgic pastel colors and bold branding.

Comprising of sweats, T-shirts, jogging bottoms, jackets and accessories, Champion used Dungeness National Nature Reserve as a backdrop to show off the collection. Littered with driftwood sheds and derelict boats, the area is imbued with a desolate beauty – complementing the brand’s soft-hued gear perfectly.

Champion’s Spring/Summer 2016 collection hits select retailers in March 2016.

Check out Champion’s recent collab with Supreme for further viewing and find out if brands like this have what it takes to compete in today’s market.

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