Where form meets function

It might not be new, but Apple certainly hasn’t forgotten about its iPad Pro line. The Cupertino giant has just unveiled a promotional campaign for its tablet products, while taking a swipe at the PC competition.

The four 15-second ads feature real tweets from Twitter users who are played by actors. The tweets have been blown up to life-size and present a number of the iPad Pro’s benefits, such as no viruses, LTE connectivity and Microsoft Word compatibility.

The campaign follows Microsoft’s trash talking last summer. As the saying goes, “If you come at the king, then you best not miss.”

Sources claim the current 12.9 inch and 9.7 iPad Pros will be replaced by new models later this year. In the meantime, here’s what we know about the iPhone 8 so far.

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