Where the runway meets the street

Following the unveiling of its highly-anticipated collection for Spring/Summer 2017, technical clothing specialist, ACRONYM, took to its Vimeo channel to publish an action-packed, high-velocity audiovisual accompaniment.

Full with some of the brand’s familiar faces, including founder, Errolson Hugh, the short clip has done well to visualize each piece’s focus on durability and function, as the design heads behind the project prove it is yet again one of fashion’s best tools for dealing with the urban environment. Shot against an industrial, sterile-lit backdrop, ACRONYM’s V27-M video features key collection pieces such as GORE-TEX outerwear layers and the P25-DS Jersey Ultrawide Trousers.

Enjoy the video above and be sure to check out the creative team behind ACRONYM here.

Words by Adam Mark
Weekend Editor

Adam is Highsnobiety’s Weekend Editor and splits his time between overseeing all weekend content and studying Economic and Social Communication at Berlin’s University of the Arts.

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