Puff Daddy and Bad Boy Records have partnered with Live Nation and Apple Music for the release of their Can’t Stop Won’t Stop documentary. The film centers around last year’s string of 20th anniversary Bad Boy reunion shows, which saw Puff rejoined by the likes of Mase, Lil’ Kim and Faith Evans, among others.
“I think Puff and Bad Boy’s story is incredible and one that a lot of people can relate to in any genre or in any business,” Apple Music CEO and chairman Jimmy Iovine said when speaking to Billboard. “His story is powerful. He really overcame a lot to get to where he’s at today and the documentary shows that.”
Apple Music is scheduled to premiere the documentary on June 25 and also holds the exclusive rights for the film for the next year. In addition to the aforementioned Bad Boy artists, you can look forward to appearances by Uptown Records founder Andre Harrell, the legendary Clive Davis, The Notorious B.I.G.’s mother Voletta Wallace, and more.
“I knew this was a story that should be shared with the world… Heather Parry and Live Nation Productions, and Director Daniel Kaufman, helped create this very special documentary,” said Puff. “Now I’m blessed to also be working with Apple to showcase the film and share Bad Boy’s history and impact with fans. The support Live Nation, Apple and everyone on the team has given to this project is a true testament to the Bad Boy legacy.”
- Source: Billboard