Pigalle has quickly become well-known for its imaginative basketball court designs, as founder Stéphane Ashpool continues to express his affinity for the game in various mediums. For the brand’s latest Parisian takeover, Ashpool and company have transformed a blacktop into a wildly colorful work of art.
Pigalle partnered with Paris-based creative agency Ill Studio, as well as Nike, for the new project, sandwiched between a pair of apartment buildings. A series of navy, purple and yellow/orange hues come together throughout the space, taking over both the floor and the surrounding walls.
The new court design in turn arrives alongside Pigalle’s most recent collaboration with NikeLab, as Ashpool remains focused on hoops-inspired releases.
Scroll through the gallery above for an up close look at Pigalle’s new Parisian court.
- Photography: Alex Penfornis