Where the runway meets the street

Our Under the Radar series regularly highlights some of the best emerging brands around the world. But seeing clothes online versus in real life are two different things. That’s why we partnered up with Capsule Show again to bring some of these up-and-coming labels to the tradeshow platform.

Consisting of five brands culled from UTR, you can find out more about this season’s exhibitors below. If your label wants to be considered for a future Under the Radar post, get in touch.

We took up-and-coming Toronto rapper Killy to the show to get up close and personal with the brands. Check out the video below and get to know the five featured designers.

Preston Douglas

Houston-based designer Preston Boyer presents his line Preston Douglas. Inspired by prep school staples, tweed school jackets and basic oxford shirts are given new twists with binder rings on the sleeves and atypically-placed patches.


This New York-based shoe label plays with color and proportion to add an artful attitude to footwear. Pops of cobalt blue, neon pink, and orange complement wavy chunky soles. Our favorites included the strapped loafers and white high-tops.


Indonesian designer, environmental activist, and model Fahrani Empel founded this eyewear label combining a love for her homeland with European craftsmanship. All styles reference the Bahasa Indonesia language, and carry a signature look that toes the line between minimal and globally-informed design.


OPENISM designer Ibrahim Mimou may call Southern Cali home, but his line also takes inspiration from Dubai. The collection is anything but your typical Cali lifestyle brand, containing standout items like fuzzy purple hoodies, herringbone military jackets, and light blue workwear-inspired shirts.


StayCoolNYC is a self-described “Chillwear” brand meant for just about any occasion. Drawing from the worlds of surf, skate, and streetwear, the retro-inspired graphics are meant to channel a laid-back vibe, reflected in garment-washed pieces like dad caps that look like they’ve been your favorites for years.

Mod one

The minimally-designed Mod one line hails from Denmark and is developed in Estonia. Combining timely silhouettes with a nod to British subculture, Mod staples like fishtail parkas are remade in iridescent fabrics with pistol-shaped pockets. The brand’s attention-to-detail really shines in the meticulous shapes and materials. Floral prints are given a vintage appeal, and bomber jackets fit oversized but still complement the wearer’s body.

Sundae School

A cheeky “smokewear” brand based out of Seoul, Sundae School is hardly religious. Rather, their designs are a send-up of cannabis culture and South Korean motifs, with plenty of academic references. In addition to Bic lighter-inspired caps that read “LIT,” their dad hats come with a strap that happens to be the perfect size to carry a joint in. Even accoutrements like rolling papers designed after the marble covers of composition books allude to student stoners.


This Amsterdam-based brand elevates streetwear staples with a minimal appeal. Standouts include a black quilted gilet in the style of a bulletproof vest, corudroy overalls, snap trackpants, and noragi-style outerwear.

Now check out the Under the Radar brands we showed with Capsule in Paris.

Words by Jian DeLeon
Editorial Director

Jian DeLeon is the Editorial Director at Highsnobiety. He is based in New York.

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