In marking their relaunch, Helmut Lang has commissioned photographer Ethan James Green to capture a new fall/winter campaign. In addition to the seasonal project, the reset will also be met with multiple initiatives under the direction of Editor in Residence Isabella Burley.
Helmut Lang by Ethan James Green in turn boasts an intergenerational cast of progressive thinkers, new faces and creative icons, as the campaign includes Alek Wek, Chris Kraus, Larry Clark, Traci Lords, Shayne Oliver, Nicky Rat, Mari Copeny, Kembra, Pfahler, Yoshi, Alanie Quinones, Aurel Haize, Grace Gee, Ian Isiah, Gogo Graham, Dara and Sohyun Jung.
The initial six images from the fall/winter delivery have thus been presented across Helmut Lang’s social accounts and can now be viewed in the gallery above. The complete campaign is to launch in the coming days.
In addition to the Ethan James Green-helmed project, Helmut Lang has restored its logo and gone live with a new digital identity, including a new website design and social media channels to further celebrate the relaunch.
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