Honestly, what more do you want after a night of drinking than a quick ride to Taco Bell for some food that will soak up some of that alcohol? To appease, Lyft is launching “Taco Mode” alongside the fast food chain.
Taco Mode allows you to hit the drive-through while taking a Lyft, as you will then be awarded a free Doritos Locos Taco and some Taco Bell swag, while also being able to take advantage of a specially-curated in-car menu.
For now, the partnership will only be available in Orange County, California July 27 to July 30 and August 3 to August 6 from 9 p.m. to 2 a.m. Additional locations can look forward to the service arriving in the near future, on top of a nationwide rollout scheduled for 2018.
Now be sure to take a look at these noteworthy fast food marketing campaigns.