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adidas Originals by Alexander Wang Season 2 is scheduled to launch tomorrow with a special New York City activation. In breaking away from traditional retail releases, the capsule will be made available via a text-to-buy initiative.

The city has in turn been plastered with numerous posters and a billboard, showcasing a phone number and product codes allowing customers to text their desired order. The drop is scheduled to begin at 12 p.m. on July 29, as orders will then be delivered on Monday, July 31, by bike messengers decked out in the collection.

You can find all product codes at Greenwich St. and Clarkson St.

Best of luck!

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  • Photography: Juergen Teller

Not NYC, not LA.

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