Alexandra Pauly is a writer and editor with over four years of experience telling stories about beauty, style, and youth culture. She was appointed Beauty Editor after launching Highsnobiety's beauty vertical, its very first foray into the category, in 2022.
Digging into beauty and its intersection with culture, identity, and politics, her reporting challenges readers to think critically about the industry and their own relationship to it. A longtime fragrance enthusiast, she is also passionate about writing about scent. In 2023, she spearheaded Highsnobiety's State of Fragrance, a whitepaper on consumers' relationship to perfume and their buying habits.
Outside of work, you can find her scouring Chinatown for the best egg tart, contemplating the next addition to her collection of 50-plus perfumes, and taking way too many photos of her dog.
Articles
Do You Love Your Sonny Angels Enough to Get Them Tattooed?
This Bizarre UGG Boot Has the Internet Baffled
Lana Del Rey Goes From Sad Girl to SKIMS Girl
Feeling Dirty? Clean Up With MSCHF's Fabuloso Perfume
Magic Ink's 'Rewritable' Tattoos Are About To Change Tattooing Forever (EXCLUSIVE)
Girl Dinner? You Mean Gentle Monster's Jelly Collection? (EXCLUSIVE)
Who Is This Incredibly Stylish Woman on Everyone's Feed?
The Acquisition of Dr. Barbara Sturm Was Inevitable
Why Does Everyone Have a F*ck Ass Bob?
Fashion's Most Memed Winter Jacket Is Back
Jeremy Allen White Inaugurated As Internet's Reigning Short King
It's a Canary! A New JW Anderson Bird Clutch Has Hatched
