Alexandra Pauly is a writer and editor with over four years of experience telling stories about beauty, style, and youth culture. She was appointed Beauty Editor after launching Highsnobiety's beauty vertical, its very first foray into the category, in 2022.
Digging into beauty and its intersection with culture, identity, and politics, her reporting challenges readers to think critically about the industry and their own relationship to it. A longtime fragrance enthusiast, she is also passionate about writing about scent. In 2023, she spearheaded Highsnobiety's State of Fragrance, a whitepaper on consumers' relationship to perfume and their buying habits.
Outside of work, you can find her scouring Chinatown for the best egg tart, contemplating the next addition to her collection of 50-plus perfumes, and taking way too many photos of her dog.
Articles
Heaven by Marc Jacobs Just Dropped Its First Beauty Product
EXCLUSIVE: La Prairie's Caviar Cream Now Comes With a Side of Sabine Marcelis
Austin Butler Says His New YSL Beauty Campaign Is Serendipity
Prada Was Plotting Makeup & Skincare All Along
Robert Pattinson Is the Gift That Keeps on Giving
Beyoncé’s Bodacious Alaïa Heels Look Familiar
Rub-A-Dub-Dub, Three $94 CELINE Soaps in a Tub
Put the Bottle Down: TikTok's 'Beer Tan' Trend Is Dangerous (and Smelly)
Evilllllyn's Beauty Lookbook
Why You Should Care About the Taliban’s Beauty Salon Ban
Move Over, Prada — Loewe Claims Title as Fashion's Hottest Brand
This Barbie Smells Good: 7 Fragrances That Bottle Barbiecore & Ken-ergy
