Finally, Heaven by Marc Jacobs is getting in on the beauty game. The cool-kid fashion brand has teamed up with Bleach London, a color-first salon based in the Swinging City and West Hollywood, on a trio of hair dyes that would look right at home on your favorite '90s grunge stars.
In lime green, brick red, and bubblegum pink, the semi-permanent dyes can be used on light hair for a coat of vibrant color or on darker locks for a tinted gloss. Artist Michelle Bry designed custom packaging for the dyes, illustrating each with technicolor monchhichi dolls — characters that immediately evoke Heaven's special brand of creepy-cute nostalgia.
An accompanying campaign, shot by William E. Wright, is as playful as the product itself. With the help of a little hair dye (and some expert styling), models transform from mousy bookworms, buttoned-up finance bros, and lycra-strapped party-goers to Heaven poster children: stylish, subversive, and a little bit scary.
It's been a busy year for the brand. Over the past 12 months, Heaven manage to secure collaborations with the likes of Blumarine, Kiko Kostadinov, and M3GAN (yes, the movie) — plus campaigns starring Pamela Anderson, Michèle Lamy, and Ice Spice.
Heaven by Marc Jacobs x Bleach London is available online at Marc Jacobs and Bleach London.
