Alexandra Pauly

(Beauty Editor / New York)

Alexandra Pauly is a writer and editor with over four years of experience telling stories about beauty, style, and youth culture. She was appointed Beauty Editor after launching Highsnobiety's beauty vertical, its very first foray into the category, in 2022.

Digging into beauty and its intersection with culture, identity, and politics, her reporting challenges readers to think critically about the industry and their own relationship to it. A longtime fragrance enthusiast, she is also passionate about writing about scent. In 2023, she spearheaded Highsnobiety's State of Fragrance, a whitepaper on consumers' relationship to perfume and their buying habits.

Outside of work, you can find her scouring Chinatown for the best egg tart, contemplating the next addition to her collection of 50-plus perfumes, and taking way too many photos of her dog.

Articles

  • It's Addison Rae's World, We're Just Living in It

  • Goodbye, Bayonetta Glasses. Hello Big, Bold Eyewear

  • New Dad Justin Bieber Pulls a Style Switch-Up

  • TikTok's 'Sleepy Girl Mocktail' Gets a Major Upgrade

  • Fashion’s Hottest Sneaker Raced Its Way To the Top

  • H&M Is Re-Releasing Its Best Designer Collabs

  • North West's Tyler, the Creator Cosplay Isn't a Costume

  • Gird Your Loins: The Row Sample Sale Is Back

  • Everybody.World's First Perfume Is For, Well, Everybody

  • Fashion's Sexiest Beauty Launch Is Finally Here