Riccardo Zazzini is the SEO Growth Writer at Highsnobiety. He began working at Highsnobiety in 2022, and since then he has written features and articles about subjects ranging from fashion, music, street art, NBA fashion, culture, and optimized pre-existing content with SEO's best practices. He also writes the brand introductions and descriptions in the Highsnobiety Shop.
Previously, after graduating from Reading University (UK) with a BA in English Lit. & Creative Writing and from Glasgow University with a MSc in Cultural Policy, Riccardo spent a hanfdul of years working as a agency copywriter and freelance writing for various magazines mainly for topics around sustainability in the fashion industry and street art.
When he is not busy playing basketball, you can find him in Berlin looking for the best denim stores in the city and for live music events. Find him at riccardo.zazzini@highsnobiety.com
Articles
adidas Sneakers Both Fabulously Fluffy & Seriously Flat
The Best Dutch Clothing Brands Every Highsnobiety Reader Should Know In 2025
New Balance's Forgotten Dad Shoe Is Rebooted as a Skater
A Rugged adidas Superstar as Tough as a Timberland Boot
New Balance Sneakers as Piercing as a Tiger’s Eyes
Nike’s Hardy Duck Boot Is Surprisingly Cozy
adidas’ Smoking Post-Samba Sneaker Is Made To Be Loved, Not Worn
Nike's Most Utilitarian Dad Shoe Goes Extra Stealthy
When Did Nike's “Samba” Sneaker Get So Dressy?
Birkenstock’s Quirkiest Mule Is a Drama-Dyed UGG
ASICS Made a Dad Shoe With the World’s Coolest Stores
adidas' Luxurious German-Made Superstars Are Beautifully Aged
