The New A.P.C. x JJJJound Collection Envisions a World of Elegance & Simplicity
Founded in 2006, JJJJound is the digital moodboard turned collaborative powerhouse spearheaded by Justin R. Saunders. Described as a “color-coordinated visual stream of consciousness,” JJJJound has since become a regarded reference point for design communities worlds over.
Having been consistent in its documentation of the recurring themes key to timeless design, Saunders’ brainchild is now a renowned studio, spreading its message through the release of limited-edition products; these include recent collaborations with the likes of New Balance and Vans. Despite JJJJound continuing to further its visual narrative and presence across digital’s many landscapes, it has begun building a reputation for its fabrication of meaningful, long-lasting consumer goods. An approach that resonates particularly well with today’s cry for more sustainable practices, and an ideal valued by its new collaborative partner, A.P.C.