Minecraft, the best-selling video game of all time, has been transported from the digital screen into screen-printed graphics for BAPE sub-label AAPE's latest collection.

The release features hoodies, sweaters, and t-shirts that combine the streetwear label's camouflage-heavy iconography with Minecraft's trademark cubed art style.

Minecraft's inimitable Creeper enemy and main characters Steve and Alex are joined by AAPE's moon face logo, which has been given the Minecraft treatment by way of a pixelated makeover.

The moon face logo is also incorporated into the game scene atop other items as its hosts the quadrangle setting of Minecraft with its green grass and blue skies.

AAPE's love of collaboration knows no limits and, as the sub-label of collab-obsessed BAPE, it's worked with everyone from the automobile company Suzuki to artist Eric Inkala.

It therefore comes as little surprise that this is not AAPE's first venture into the world of gaming. The brand brought together the worlds of streetwear and video games back in 2019 when it announced a partnership with Xbox, then going on to produce a collection in collaboration with League of Legends in 2020.

And AAPE is not alone, this latest release is part of a wider fascination with gaming in the fashion industry. Whether it be Balenciaga creating its own game or Marc Jacobs and Valentino producing outfits for Animal Crossing, the two worlds are increasingly interacting with each other. It's something that we have argued in our white paper is even pushing fashion into an identity crisis.

The latest in this combining of worlds, the AAPE X Minecraft collection will be released in both men's and kids' sizing from January 1 on the AAPE website, select AAPE stories in Japans and on the Minecraft website.

What To Read Next

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.