Model: alphaBounce Beyond
Key Features: Updated seamless forged stretchy upper built with Aramis tech, a wider Bounce midsole and forged zones for stability and multidirectional movement, Continental rubber outsole for more traction on all surfaces.
Release Date: Wednesday, January 17
Price: $120 USD
Editor’s Notes: adidas has launched the first major update to its alphaBounce silhouette with this Beyond variation. Unlike its traditional counterpart, this model is one of the only training shoes built for running with heel to toe cushioning.
The brand has also launched a campaign promoting the new style dubbed “Run The Game,” featuring sports stars, Landon Collins, Damian Lillard and Florencia Galarza — as it reflects the intersection of sport and culture, allowing players to remain in the zone throughout their training program no matter the location.
This new silhouette is aimed at athletes who do not identify themselves as runners, but instead use running as a training tool for their journey to become the best in their game.
Rendered in four versatile colorways, find it all at adidas retailers starting Wednesday, January 17.
In related news, adidas wants to increase its U.S. market share to 20 percent.
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