The FIFA World Cup starts next week and, to celebrate, adidas has recruited a star-studded cast of sporting figures and musicians for its “Create the Answer” ad campaign.
The World Cup might be arguably the world’s greatest stage for sporting rivalries, but in troubled times it seems the Three Stripes is suggesting this ought to be a time of creativity, togetherness, and team spirit. In the ad, adidas calls upon 56 different creators, including soccer stars Lionel Messi, Paul Pogba, Luis Suarez, Mesut Özil, Mohamed Salah, former players and coaches such as Zinedine Zidane, Jose Mourinho, and David Beckham, and an array of stars from pop culture including A$AP Ferg, Stormzy, Kehlani, and Pharrell Williams.
It’s a who’s who of sporting and pop-culture figures. See who you can spot in the video above.
The World Cup starts on June 14. Let us know in the comments who you’re rooting for.
In case you missed it, Nike also released its own Brazil commercial for the World Cup. Watch here.