Last year, adidas's Futurecraft initiative brought us 3D-printed midsoles, machine-milled leather uppers and even kicks made from ocean plastic. Now the Three Stripes' revolutionary, future-oriented project unveils Futurecraft Tailored Fibre, a game-changing manufacturing technique that enables footwear designs to be modified to the individual needs of any athlete.

Tailored Fibre technology allows the upper itself to be ergonomically tuned to meet the needs and requirements of different athletes, from footballers to bobsleighers and everything in between. To better understand the innovation, adidas has created a video showing how a bespoke upper is created from entwined fabrics, resulting in a beautiful and individually characteristic article of footwear.

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