Last year adidas introduced its Original Is Never Finished film series, highlighting what the brand defines as originality. Now, the Three Stripes is back with a new installment for 2018, starring the likes of A$AP Ferg, Playboi Carti, Dua Lipa, Kaytranada, Adrianne Ho, Nick Young, Miles Silvas, Lu Han, Florencia Galarza, and Marcelo Vieira.
As you can see, the project unites the worlds of music, sport, and style, urging upcoming generations not to become complacent, but to see every work or moment in culture as unfinished and in a state of beta. Ultimately, Original Is Never Finished champions the idea that the past empowers the future.
For adidas’s latest Original Is Never Finished delivery, simply press play above.
In other Three Stripes news, the brand’s new reversible bomber jacket is designed for comfort and versatility. Check it out here.