There's a bounty of incredible UK talent to keep tabs on, but you're going to have to make time to add Akheim Allen to the list. The rising rapper has a distinct flow and a magnetic voice, made all the more pronounced by the exquisite beats propelling him forward. All these qualities are on display in the new visual for "MEMO," making its premiere here on Highsnobiety, which finds our hero rocking seriously enviable threads in the night-lit streets of London. Watch it below.
Speaking on the track, Akheim says that "It’s a reminder to let people know, who I am and where I've come from – it’s not just about where I’m currently at but where I'm heading to. 'Memo' consists of what I like to call 'aspirational ignorance' - letting people know even without materialistic things you can still be the best you, none of it defines you."
For more of our premieres, take a look at the intensely political "Cupid's Rampage" from Cliftun right here.