Highsnobiety
Highsnobiety / Matthew Yoscary @youngeggz

AMI’s first American flagship store has finally opened its doors in New York City. Located in the heart of SoHo at 77 Greene Street, the cavernous 2,000-square-feet location will offer a range of menswear, womenswear, and accessories from the French fashion house — including an exclusive collaboration with NYC artist Kevin Lyons.

AMI’s latest global store concept is equal parts retail space and design experiment. The interior was designed entirely by Alexandre Mattiussi, AMI’s founder and creative director, with an emphasis on creating a unique atmosphere akin to a modern funhouse. Think large, floor-to-ceiling mirrors, concrete walls, and a metallic mesh ceiling fitted with neon lights, just to name a few details.

To celebrate the opening, the house teamed up with Lyons for a limited-edition collab available only at the NYC flagship and AMI’s US online shop. Lyons reinterprets a selection of AMI’s unisex basics, including four T-Shirts and four hoodies, adorned with three different illustrations in his signature cartoon aesthetic.

“When I think of New York, I think of corners where you and your friends hang, listen to music, [and] watch the city go by,” Lyons says. “This is also exactly what AMI is about. The monsters I draw wear all types of hats, and it’s because they’re from New York. AMI has always been the red hat. So red hats for everyone.”

Get an intimate look at the store above, and shop the AMI x Kevin Lyons capsule exclusively at the new flagship and AMI’s US online shop.

We Recommend
  • Palace Skateboards' first store in South Korea as seen from the outside
    First Look: Palace's Next Store Is in a New Country
    • Style
  • ECCO
    ECCO Lands In SoHo with the Loudest of Bangs
    • Style
    • sponsored
  • Cartier SoHo
    When Cartier Met SoHo: The Next Chapter of Cartier’s Love Story with NYC is Materialized
    • Culture
    • sponsored
  • Kith toronto store
    It's Official: Kith Announces Toronto Flagship
    • Culture
  • Image on Highsnobiety
    30 Years on Mercer Street: A.P.C Celebrates Three Decades of Low-Key Cool In SoHo
    • Culture
    • sponsored
  • Image on Highsnobiety
What To Read Next
  • Merrell 1TRL SS24 sneaker collection
    True Trail Shoe Innovation? Only Merrell 1TRL
    • Sneakers
  • A model at Moschino's runway show holds a baguette-shaped handbag
    Fashion Isn't Starved for Food-Shaped Bags
    • Style
  • HOKA's Tor Ultra Low sneaker in a green and white colorway
    HOKA's Best, Chunkiest Shoe Don't Need No Classic Colorways
    • Sneakers
  • balenciaga reptile sneaker
    Balenciaga's Wicked New Sneaker Is a Dress Shoe for Runners
    • Sneakers
  • nike air max day 2024 sneaker
    Nike's 2024 Air Max Day Sneaker Is Bright AF
    • Sneakers
  • highsnobiety squarespace not in london
    Highsnobiety and Squarespace Talk the Business of Creativity for Not In London
    • Lifestyle
    • sponsored
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.