Roughly a year after joining the New Balance team, Aminé now has a New Balance shoe collaboration on the way. Following several teases, Aminé has finally confirmed the release date of his forthcoming New Balance 610.
"The Mooz," as the Aminé x New Balance 610 shoe is called, wears shades of brown and banana yellow, in reference to the rapper's Club Banana label.
Detailed looks reveal some pretty impressive touches, from the upper's gold, mesh, and patent paneling to a snow globe-like detail with a floating banana inside. Co-branding hits on the tongue reiterate the Club Banana reference.
Aminé announced his New Balance collaboration on May 30 by way of a brief visual teaser.
In the video, Aminé and two friends stare at and question the subtleness of a billboard, which reads "A Kid from Portland Has His Own Sneaker" in New Balance's signature typeface in yellow.
Aminé and Club Banana logos joined New Balance branding on the billboard, as well as, uh, a case of bananas. Well, it's safe to guess the shoe's muse.
Aminé joins other New Balance collaborators like Joe Freshgoods and Bodega, who also took on the burgeoning 610 sneaker recently. It appears New Balance is planning to make 2023 a big year for the shoe that may very well be the next 990.
Up until the big reveal, Aminé and New Balance were pretty good with keeping the shoe a surprise. But now that we know what we're working with, the musician's fans are clamoring for the collaborative sneaker's release.
Well, here you go: Aminé's New Balance 610 "Mooz" are scheduled to drop on August 22 following anti-bot raffle that begins on August 18.
Aminé became a New Balance ambassador last year, joining a star-studded roster including Jack Harlow, Kawhi Leonard, Storm Reid, and Zach Lavine. Since then, he's appeared in NB campaigns for sneakers like the 9060 and Fresh Foam X More Trail V3.
Aminé quickly rose to fame in 2016 — everyone's favorite unproblematic year — with his viral "Caroline" track. A year later, he presented fans with his sizzling debut album Good for You, which included the 2016 hit as well as tracks with Ty Dolla $ign, Kehlani, and Offset. Three projects later, our FRONTPAGE cover star is fresh off a collaborative album with Kaytranada, naturally dubbed KATRYAMINÉ.
With new music and his New Balance 610 sneaker, Summer 2023 has Aminé written all over it. Literally, in the case of his NB billboard.
This article was published on May 30 and updated on August 15.
