He's back, ladies and gentlemen. Joe Freshgoods returns to New Balance for his fifth collaboration, the "Beneath the Surface" pack (yes, pack as in more than one shoe).

The Chicago designer teased his return about a week ago via Instagram stories. Now, first looks at his latest NB collab are here.

On March 20, Joe Freshgoods revealed collaborative 610 sneakers (in two colorways) and Rainer boots as part of the partnership's Spring 2023 collection, per the designer (is he trying to tell us there's more???).

Your Highsnobiety privacy settings have blocked this Instagram post.

In addition to coatings of earthy hues (orange, khaki green, beige, brown), the latest footwear delivery also boasts unique camouflage pattern designed by the Chicago designer.

The pattern naturally takes over the mesh underlays on the 610s and the nylon moments on the Rainer boot. But if you look closely, you'll notice the JFG camo is also embroidered on the sneakers' suede paneling.

The designer was right: it is his most detailed shoe to date.

Your Highsnobiety privacy settings have blocked this Instagram post.

Dual-branding is subtle but present nonetheless. A "JFG" takes over the New Balance 610's triangular tongue badge, while a collaborative graphic appears over the Rainer boot's tag.

From the looks of it, the signature builds of both silhouettes remain. Fans can still count on the New Balance 610's suede and mesh upper and the Rainer boots' Vibram sole (though a GORE-TEX badge on JFG's pair indicates the usage of the waterproof technology).

At the end of his Instagram post, Joe Freshgoods typed "April," hinting at next month for the release of his collaborative New Balance 610 and Rainer boots.

Your Highsnobiety privacy settings have blocked this Instagram post.

Naturally, the designer doesn't leave us without some apparel options, including short-sleeve shirt and trousers coordinates, outerwear, headwear, cargo pants, and fleece zip-ups — rendered in collection's camo print and JFG's Black Panther graphic.

There's also a tee amongst the mix, which boasts the Chicago designer's spin on Lil Wayne's iconic BAPE 'fit.

Your Highsnobiety privacy settings have blocked this Instagram post.

Joe Freshgoods' projects rarely come without a compelling narrative regarding Black culture, evident with drops like the "Outside Clothes" 990v3s and "Inside Voices" 9060s. And it seems his fifth linkup — which included the legendary musician Twista in the campaign — will follow the same formula with nature vibes in place.

Your Highsnobiety privacy settings have blocked this Instagram post.

Fans can currently enter a raffle on Joe Freshgoods' website for the collaborative 610 sneakers and Rainer boots (winners will be announced on Friday, April 21). And if you're in the Chicago area, you're welcome to enter the in-store raffle at his Every Now and Then space.

The Joe Freshgoods x New Balance collection is set land in-store at Every Now and Then on April 21, followed by an online launch on the designer's web-store on April 22.

​​To stay updated on everything happening in the sneaker world, check out the best sneakers to add to your rotation this week, follow @highsnobietysneakers on Instagram, and sign up to our newsletter for early access to the best drops sent straight to your inbox.

We Recommend
  • joe freshgoods new balance 1000 collab
    Joe Freshgoods & New Balance Are Keeping It 1000, Sneaker-Wise
    • Sneakers
  • Snow Peak x New Balance TDS collab
    Snow Peak’s Winter New Balances Are Seriously Cold
    • Sneakers
  • WSR main dec 13 2
    From Stüssy to KAWS, Shop This Week’s Best Sneaker Releases
    • Sneakers
  • joe freshgoods new balance 990v4
    Joe Freshgoods' 990v4s Deliver Some Seriously Good Nostalgia
    • Sneakers
  • joe freshgoods new balance 990v4
    Finally, The Joe Freshgoods NB We've Been Waiting For
    • Sneakers
  • Image on Highsnobiety
What To Read Next
  • Naruto x Crocs 2024.
    Finally, Naruto's Crocs Collab Is Here
    • Sneakers
  • clot adidas collab interview
    How European Vacays & André 3000 Inspired CLOT's adidas Collab (EXCLUSIVE)
    • Style
  • OTW by Vans x Sterling Ruby collaboration.
    OTW by Vans' First Collab Is Loud Luxury
    • Sneakers
  • Salomon SS24.
    Salomon's Clothing Is Just as Good as Its Sneakers
    • Style
  • andre-3000
    You Can’t Just Read Our André 3000 Cover Story, You Can Shop It Too
    • Culture
  • andre-3000
    André 3000's Workwear Brand Has Been a Long Time Coming
    • Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.