According to Business Insider, Apple reportedly slashed production of the HomePod smart speaker and lowered sales forecasts for the device in late March.

Priced at $350 USD, the HomePod has been facing tough competition against cheaper options from Amazon and Google, and according to sources, Apple is possibly scaling back on production ahead of unveiling a new iteration of the device later this year at its annual World Wide Developer Conference in June.

That forthcoming iteration is suggested to be priced between $150 USD and $200 USD, which would fall in line around pricing of the Amazon Echo and Google Home, retailing for $100 USD and $129 USD, respectively.

In addition to its steep price, reviews of Siri on the HomePod have found that the voice assistant was far less capable of answering basic information when compared to Alexa and Google Assistant. With these issues, Apple is having a difficult time to overtake Amazon’s dominant position in the US smart speaker market.

For the full story, head on over to Business Insider.

Recently, Apple debuted the iPhone 8 and iPhone 8 Plus RED special edition.

Words by Renz Ofiaza
Staff Writer

scribbling by day, architect by night