Last week Apple unveiled a series of new ads throwing some not-so-subtle shade at Android users. Titled "Why Switch," the series has a split screen comparing "Your Phone," presumably an Android, with the iPhone.

Last week's videos compared Apple to its competitors in privacy and speed, and also reminded people how easy it would be to transfer their music and photos if they were to make the switch.

Now in three newly released ads, the tech giant reaffirms that the iPhone is the best phone on the market. In the "Security" video, they show by a robber really wanting to steal the iPhone — but having to steal the other phone instead.

The "Smooth" video shows a woman glitch as she walks through "Your Phone" and then being perfectly clear as she's in the iPhone part of the screen.

The final videos uses somersaulting people on trampoline to show how to transfer contacts. Watch one of the commercials above, and the rest of the series below.

In other tech news, did you know that deleting this app could almost double your phone’s battery life?

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