Following speculation, Apple has today confirmed that it has acquired British app development company Shazam, best know for its music and image recognition services. While Apple did not disclose the purchase amount, TechCrunch reports that the deal is rumored to be in the proximity of $400 million USD.

“We are thrilled that Shazam and its talented team will be joining Apple," Apple said in a statement. "Since the launch of the App Store, Shazam has consistently ranked as one of the most popular apps for iOS. Today, it’s used by hundreds of millions of people around the world, across multiple platforms. Apple Music and Shazam are a natural fit, sharing a passion for music discovery and delivering great music experiences to our users. We have exciting plans in store, and we look forward to combining with Shazam upon approval of today’s agreement.”

According to sources, Apple had been in talks with Shazam for roughly five months, while Snapchat and Spotify were also interested in the acquisition.

In speaking on the deal, Shazam noted, “We are excited to announce that Shazam has entered into an agreement to become part of Apple. Shazam is one of the highest rated apps in the world and loved by hundreds of millions of users and we can’t imagine a better home for Shazam to enable us to continue innovating and delivering magic for our users.”

As it stands, however, it remains to be seen what Apple plans to do with the acquisition.

For those unaware, Shazam rose to prominence by allowing users to capture a portion of a song, as the app then identifies the tune.

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