First up from today's Apple Keynote at the Steve Jobs Theater was the Apple Watch Series 3. The most noteworthy upgrade with the new device is that it boasts built-in cellular, allowing users to make and take calls directly from the watch. And not to mention, now you no longer have to have your phone handy when using the Apple Watch.

Apple Watch Series 3 makes use of a separate connection when away from your iPhone, although you will still be using your same cellular number.

In addition, the watch gives you access to Apple Music, again without the need to have your phone nearby, all while welcoming a myriad of intelligent coaching features. An updated Heart Rate app brings even more insight to heart rate, including measurements during resting, workout, recovery, walking and Breathe sessions. The proactive Siri watch face now displays the information you need most throughout the day, an enhanced Workout app with new interface, custom High Intensity Interval Training (HIIT) workout type and auto-sets for pool swims.

A new dual-core processor and W2 chip provide 70 percent better performance, all while improving Bluetooth and wireless connectivity, as well as power efficiency. The cellular antenna is in turn the display itself.

In terms of design, Apple Watch Series 3 is roughly the same size as its predecessor, with the back crystal being extended just 0.25 mm.

Pre-orders for Apple Watch Series 3 begin September 15, as the product will launch a week later on September 22. The cellular version starts at $399 USD and the non-cellular, $329 USD.

Now be sure to dive into the much-anticipated iPhone X with Super Retina Display, Face ID and wireless charging.

What To Read Next