Brand: Awake NY x ASICS
Release Date: February 3, 2023
Editor’s Notes: It’s only January and already ASICS and Awake have thrown their hat into the ring with sneaker of the year — well, two of them to be precise!
The duo — who have connected on a number of occasions — present two takes of the GEL-NYC sneaker, a silhouette paying tribute to New York City that combines elements from ASICS’ GEL-Nimbus 3, GEL-MC Plus V, and GEL-Cumulus 16.
After most recently connecting for takes on the GEL-LYTE III following multiple GEL-Kayanos and a GEL-Preleus back in 2020, Awake founder Angelo Baque now reconnects with the sneaker label for arguably their finest drop to-date.
Both GEL-NYCs arrive with an upper pleasingly-split between mesh, leather, and suede which sits atop ASICS’ epochal GEL sole.
Officially presented at Paris Fashion Week, the label’s Awake collaboration arrives simultaneously alongside a GEL-Sonoma 15-50 link-up with Andersson Bell and a colorful Brain Dead partnership.
For ASICS, 2022 was a bit busy on the collaboration front and if the first three weeks of this year are anything to go by, it’ll be much the same this time around too.