Brand: Awake NY x ASICS

Model: GEL-NYC

Release Date: February 3, 2023

Price: €160

Buy: ASICS & Awake NY

Editor’s Notes: It’s only January and already ASICS and Awake have thrown their hat into the ring with sneaker of the year — well, two of them to be precise!

The duo — who have connected on a number of occasions — present two takes of the GEL-NYC sneaker, a silhouette paying tribute to New York City that combines elements from ASICS’ GEL-Nimbus 3, GEL-MC Plus V, and GEL-Cumulus 16.

After most recently connecting for takes on the GEL-LYTE III following multiple GEL-Kayanos and a GEL-Preleus back in 2020, Awake founder Angelo Baque now reconnects with the sneaker label for arguably their finest drop to-date.

Both GEL-NYCs arrive with an upper pleasingly-split between mesh, leather, and suede which sits atop ASICS’ epochal GEL sole.

Your Highsnobiety privacy settings have blocked this Instagram post.

Officially presented at Paris Fashion Week, the label’s Awake collaboration arrives simultaneously alongside a GEL-Sonoma 15-50 link-up with Andersson Bell and a colorful Brain Dead partnership.

For ASICS, 2022 was a bit busy on the collaboration front and if the first three weeks of this year are anything to go by, it’ll be much the same this time around too.

We Recommend
  • From HOKA to Y-3, Browse This Week’s Best Sneaker Releases
    • Sneakers
  • KENZO's ASICS Sneakers Are a Wild Throwback
    • Sneakers
  • Naruto's Exceptionally Good ASICS Have Returned
    • Sneakers
  • Naruto Is Finally Getting His Own ASICS Sneaker
    • Sneakers
  • ASICS Is Slipping In the Tongue For 2024
    • Sneakers
What To Read Next
  • Ronnie Fieg's Clarks Have Grilling Shoe Energy
    • Sneakers
  • The Miami F1 Grand Prix Was About Collaboration, Too
    • Sports
  • Apple's New iPad Pro Might Replace Your Laptop
    • Culture
  • District Vision's Beefy New Balance Shoes Are Now Twice as Nice
    • Sneakers
  • BMW's First-Ever Couture Car Is a Literal Supermodel
    • Culture
  • Reebok & Needles’ Beautiful Trek Shoe Is Back (& Now, a Clog)
    • Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.